Nookbyte Character counter for listings and SEO
Type or paste your text to count characters, words and bytes, and see it against the limits for Etsy, Amazon, Shopify, Google, X, Instagram, YouTube and TikTok. Text past the limit you pick turns orange.
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How to use the character counter
- Type or paste your text. The counts update as you type.
- Pick the place the text is for in the Limits list, such as Etsy listing title or Google title.
- Anything past that limit is marked in orange, so you can see exactly what to cut.
- For Etsy tags, type the tags separated by commas.
Character limits by platform
| Platform | Field | Limit | Source |
|---|---|---|---|
| Etsy | Listing title | 140 characters | Etsy Help |
| Etsy | Tags | 13 tags, 20 characters each | Etsy Help |
| Amazon.com | Product title | 75 characters with spaces (not media), from 27 July 2026 | Amazon announcement |
| Shopify | Page title (SEO) | 70 characters, 60 suggested | Shopify Help |
| Shopify | Meta description | 320 characters, 160 recommended | Shopify Help |
| Title link and snippet | No fixed limit; cut to fit the screen | Google Search Central | |
| X | Post | 280, most CJK characters and emoji count as 2, links as 23 | X developer docs |
| Caption | 2,200 characters, 30 hashtags, 20 @ tags | Meta developer docs | |
| YouTube | Title, description | 100 and 5,000 characters | YouTube Help |
| TikTok | Caption | 2,200 (counted in UTF-16 units) | TikTok developer docs |
Checked on 29 October 2026. Platforms change their limits, so check the source if a number matters.
Google titles and descriptions are measured in pixels
Google does not count characters. It shows as much of a title link or snippet as fits the screen and cuts the rest. A title of wide capital letters gets cut sooner than one of narrow lower-case letters with the same number of characters. The Google rows measure your text in Arial at the sizes Google uses on desktop results, 20 pixels for titles and 14 for descriptions, and compare it with widths of about 600 and 920 pixels. Treat them as a guide, not a rule.
Questions
How long can an Etsy title be?
Etsy allows up to 140 characters in a listing title. Etsy suggests putting the words a shopper would search for first, because search results show only the start of the title.
How many tags can I add on Etsy?
Up to 13 tags per listing, each up to 20 characters. Type your tags separated by commas and choose Etsy tags in the list to see which ones are too long or over the limit of 13.
How long can an Amazon product title be?
From 27 July 2026, Amazon.com product titles in every category except media must be 75 characters or fewer, including spaces. Amazon says details that do not fit can go in the item highlights, which allow another 125 characters. Some categories set a lower limit.
How long should a Google title or meta description be?
Google sets no character limit. It cuts title links and snippets to fit the width of the screen, so the real limit is in pixels. The Google rows measure your text in the font Google uses on desktop and compare it with about 600 pixels for a title and 920 pixels for a description. Those widths are estimates, not Google rules.
Why does X count my post differently?
X counts most characters as 1 but counts emoji and Chinese, Japanese and Korean characters as 2, and every link as 23 however long it is. The X row uses the same rules, so a 140-character Japanese post shows as 280.
What counts as a character here?
The big number counts what you see on screen, so an emoji with a skin tone counts as one character. Bytes are the size of the text in UTF-8, which matters for some feeds and databases. Each platform row counts the way that platform says it does.
Is my text sent anywhere?
No. Counting happens in your browser and nothing you type leaves your device.